Your shopping research assistant. was developed with machine learning so that it gets better with use. The platform analyzes product chatter from product feedback sites, blogs, social media and other sources. We refer to this product chatter, as consumer opinion.

The scoring algorithm is different from online retailers in that it has a heavy bias towards the volume of positive consumer opinion. This means that proven products will always be scored higher than the latest gizmo. The scores for newer products will increase as they receive positive consumer opinion in substantial volume.